Comments on: Brand strategy vs. Logo design & the emergence of design cartels!

By: jack & jones

jack & jones — Sun, 06 Sep 2009 19:54:39 +0000

Great

By: marketing communications

marketing communications — Mon, 27 Jul 2009 16:38:00 +0000

Nice logo, I remember the brand lee jeans,, nice..

By: Yvonne Hilsz

Yvonne Hilsz — Fri, 10 Apr 2009 13:41:32 +0000

I am a sucker for colour and love the purple one with green. scrap my other vote glen. love the infusion of the world behind it, transports me to global thinking, roaming the lands, freedom – due to the results of struggle free selling…………. aghhhhhh PS one week to go till d-day? how you going with that???

By: Glen Carlson

Glen Carlson — Sat, 14 Mar 2009 01:19:08 +0000

Thanks Timo – I sent him an email straight away.

Jan, I am going to be teaching from around the world. A new lesson in every city.

Thanks for all you feedback!

By: Jan Polak - The Adventupreneur

Jan Polak - The Adventupreneur — Fri, 13 Mar 2009 14:52:05 +0000

No 2 with No1 colours

Btw, what does the world map represent in this particular context?

By: Timo Fuchs

Timo Fuchs — Fri, 13 Mar 2009 11:31:14 +0000

Being Swiss I’m anal when it comes to design. It’s in the genes I can’t help it.

The designs feel very bland almost template like, none of them speak to me. I’m reminded of Microsoft Publisher… Then again this is just my opinion.

So what the heck makes a logo ?????????

- An effective logo is a reflection of the business it symbolises.
- It should be clear and simple yet full of substance and
significance.
- Solid design principles must be adhered to. (Blame the Swiss)
-Timelessness, staying with the company as it grows. Just look at Apple.
- Research & Experimentation = Sound Design
- Uniqueness that will keep it distinct and memorable.
- Ability to adapt; screen, print, light, dark, multicolour, monochrome, large and small the logo must perform under any condition.

I’m all for outsourcing and sharing the love. I’d say get some logo tennis going between some young designers, bounce it around the globe. You can find some amazing designers hiding out at design collages. Oh and they’re cheap. I’ve had some things designed for the price of a few beers. A designer friend of mine http://www.stevehaslip.com he’s also still in college.

Anyways Glen good luck with it all. Say hi to the sunshine over there for me!

By: Yvonne Hilsz

Yvonne Hilsz — Fri, 13 Mar 2009 02:44:40 +0000